Last Tuesday, December 2nd, the CEEC’s Communication and Marketing Working Group visited the betevé studios with the aim of exploring new collaborations and gaining first-hand insight into how the public broadcaster has evolved in recent months.

Georgina Ferri Tordera, betevé’s Director General, presented the new communication strategy, the revamped schedule, and the audiovisual formats the channel is currently rolling out.

During the visit, the Working Group had the opportunity to discover spaces and narratives designed to give greater visibility to projects within the energy sector. Members were also able to share their communication needs and identify future opportunities for collaboration, creating a space to exchange challenges and trends with CEEC’s communications directors and professionals.

Following the visit and the subsequent presentation of the media set, attendees continued the morning with a networking breakfast alongside the betevé team—an ideal setting to keep building connections and exchanging knowledge.

To conclude, the Working Group held its plenary session, during which the CEEC introduced its new communications team and gathered proposals and contributions for the 2026 Activity Plan, outlining the Working Group’s priority areas for the coming year.